Urban Outfitter does social media right

Urban Outfitter has found a successful formula when dealing with social media. Just looking at their Twitter page you can tell that they have put hours of research into what helps create involvement within their community of potential customers. Urban Outfitters has a little over 774,000 followers and they use Twitter to provide those followers with links to some of their popular products. 

Their Twitter page is aimed at people 16-25 and you can tell by the way their page looks. Everything from the background, which provides something interesting for your eyes to look at. This is a nice addition when you think about the amount of twitter pages that have a solid black background that is used when you first sign up for your twitter page.

Another thing that is often overlooked when making a Twitter page is the cover photo. Urban Outfitters uses this photo to its advantage by providing the followers with another photo of its products. The thumbnail that Urban Outfitters chose is a good example of minimal design with it just being two letters. 

Something interesting that I noticed about Urban Outfitters Twitter page is how they use humor in some of their tweets. While a majority of their tweets are aimed to show their followers new products, every now and then Urban Outfitters slips in a humorous tweet which keeps the followers interested in following their tweets.

For many companies that use Twitter or other social media outlets one of the problems they have is followers who become disinterested in their product. Disinterest occurs when companies tweet about themselves constantly without providing a little variety in their content. Urban Outfitters has found a good medium with this problem by retweeting other people when they mention Urban Outfitters or giving followers unique and funny tweets that keep followers engaged in the community. 

Urban Outfitters does a good job of using Cross-Channel Marketing which is providing a consistent message across two channels, which in this case would be Twitter and their website. When clicking on a link in one of their tweets they usually lead you to a page on their website. 

In addition to Urban Outfitters Twitter page they also maintain a Facebook page that has almost 2,000,000 likes. The Facebook page has much of the same information that the Twitter page contains however there is some difference between the two because Urban Outfitters realizes that many of their followers are the same across all the platforms. 

The first thing you notice when looking at the two difference social media sites is the fact that on Urban Outfitters Facebook page every single post has a picture which allows viewers to stay on the Facebook page until they see something that they want to buy. On the Twitter page viewers had to click on the link before they could see the picture which takes up time for the consumers. This option is a nice way to streamline the experience. 

To wrap up Urban Outfitters has one of the best social media presences compared to any other company.